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5 Email Marketing Strategies for Self Storage Businesses
Email marketing is a time-efficient and effective way to generate leads and create brand awareness for many businesses, including self storage. It is often used to engage with new customers, maintain a relationship with existing ones, and promote your brand and products.
For self-storage businesses, email marketing can effectively generate leads that convert to customers and help maximise profits. When we talk about the techniques of email marketing, it’s almost always a hundred percent practical knowledge rather than bookish and theoretical knowledge.
After all, your experience and the experience of other email marketers can help you become more successful. And if the knowledge you get from that is not enough, you may do some simple A/B testing on your strategies to check which works and which does not.
Email marketing can be a very effective way to tap customers who are willing to spend money on your product or service. The process of which is called email list building. There are many ways to build email lists like:
- – Direct form filling by customers
- – Newsletter sign ups
- – Discount and deals offers
- – Popup forms
For the last one, though, you will have to remember that such popup forms are not provided by free email services. Instead, you will have to use a paid email marketing tool like Mailchimp Popups. Such tools are very easy and convenient to use! You just have to set up once to see your email list grow!
Here are some important email marketing strategies which you can use to maximise the profit of your self storage business.
1- Welcome Email
The best email marketing strategy for self-storage businesses is to send a welcome email to new customers and make them feel at home. A welcome email will keep your customers and prospects engaged and interested.
You may also use it to answer any of their questions and provide a free customer survey to engage them further. A customer survey can help you improve customer retention and increase your leads generation. Following is a simple welcome email for self storage customers.
2- Product Promotions
Many customers do not just support products or services because of their brand name and logos, but also because they need it. If your product doesn’t provide the functionality that the consumer is looking for, they will not purchase your product and will instead look for a better option out in the market.
Therefore, it is important for you to let your prospective customers know why they need your product. You may do this by putting out ads on TV, the radio, and even social media, but an email campaign may just help you as well.
In fact, because of your audience and demography, email marketing may just be the best way to promote your self storage business. The people who come for self storage are highly educated and digitized. So, the chances of them opening an email is high.
Moreover, there is a psychology behind people using email marketing to promote their product or service. For example, when someone read the advertisement on social media or on the internet, it becomes merely a generic ad that people often ignore. However, if the same content is sent into someone’s email, it becomes a personalized experience and people tend to react strongly to it in the form of inquiries, website visits, unsubscription from the mail service, or email deletion.
That means, although it is not guaranteed to be positive, emails will almost always garner some form of response.
3- Seasonal Updates
Different self-storage providers have different seasons, one of the most widely used marketing strategies in the self-storage industry. Some seasons drive high occupancies and others’ impacts on sale of products, thus, it is key to provide seasonal updates to existing and potential customers.
For example, during the winter season, people tend to sell their personal belongings. To help retain your customers during the winter season, you can offer a discount in return for their unused personal belongings. Sending offerings at the last minute nstead of giving consumers your standard sales promos, can grab the attention of potential consumers and increase your sales revenue.
4- Customer Engagement
When you are writing emails, you have to consider what your customers like and what they want. If you are making people do an action, for example, moving their things from one place to another, they would want you to engage them on a personal level and speak to them in a friendly way.
One of the best ways to engage with your customers is by answering their questions, solving their problems, and assisting them. Thus, this strategy will drive all your visitors to buy more products from your website or register on your online portal. When your customers keep coming back, it will create trust and brand loyalty which will drive more visitors to your website and help you generate more leads and eventually increase the revenue.
5- Customer Loyalty
The customer loyalty program of self-storage businesses can be a lucrative email marketing tactic to grow sales and profitability. It’s advisable to engage your customers and keep them updated about your products and services by offering new and unique products and services. Customers who love your service and products would appreciate you and return as customers.
The best way to get customers to stick to your brand is to offer them perks. It’s a well-known fact that every customer wants something free. If you have an exciting offer, people will love to spread the news and earn money through affiliate marketing. Using a combination of affiliates, loyalty programs, advertising, and email marketing can create a powerful customer retention strategy for the self-storage business.
Affiliates are the people who are already clients of your company, are looking to invest in storage facilities, and would like to earn money. If you have a low price, no installation fees, and excellent customer service, you can place ads for free to affiliate marketing websites. Let your affiliate signup for your affiliate program, enter some basic information.
You can offer your existing customer in an affiliate or referral program and give them a healthy sum of commision to make them motivated and engaged with your organization.
Some Email Marketing Tips To Keep In Mind
- 1. Send a bulk email at least once every 30 days to make sure that you do not burn through your email list quickly.
- 2. You should have a customized welcome email and change the subject lines from time to time to send out different messages to your target audience.
- 3. Manual changes might be very uncomfortable and time consuming, so you can use some Google Add-ons if you are using gmail for your email campaigns
The benefits of using the various email marketing strategies mentioned can help your business grow in several ways and attract more leads, which can be converted into customers. These email marketing strategies can help you deliver new and exciting information and ideas to your customers and help them understand why they should use your services. You can then start creating deals, offers, discounts, and promotions to create a great customer experience, which will help you grow your business and attract more customers.
Meanwhile, if you are looking for more self storage marketing techniques, check out WhatStorage’s comprehensive guide!